The 3 LUX Phases: LAUNCH
Ready to build a solid foundation for your luxury brand?
The 3 LUX phases [LAUNCH, UPGRADE, EXPAND] help you identify where your luxury business currently stands and guide you on the path to success.
Whether you're just starting out, looking to grow, or ready to optimize, LUX has got you covered!
First up - phase 1: LAUNCH
In the LAUNCH phase, the main focus is on identifying your target market and their needs through market and client research and testing.
The goal? Attracting your IDEAL client through targeted marketing efforts.
⚠ Ready to get started?
Here are 5 exercises to help you identify your ideal clients:
1️⃣ Conduct a market survey to gather information on target demographics, purchasing habits, and pain points.
2️⃣ Create buyer personas based on gathered information to better understand the target market.
3️⃣ Test different marketing strategies to see which ones resonate best with the target market.
4️⃣ Analyze your competitors and find out what are they doing right, and what are they doing wrong, it will give you the insight to improve your own brand.
5️⃣ Use tools such as Google Analytics and social media analytics to gather data on website traffic and customer behavior.
Don't leave your brand's success to chance, use this phase to create a solid foundation for long-term growth.