Marion van der Krogt, founder and CEO of Alox Consulting is a luxury business coach helping designers and makers in jewelry fashion, accessories, furniture and interior design attract, nurture, convert, and retain a loyal clientele of high-end affluent individuals. With a wealth of experience and expertise in the luxury industry, Marion has helped luxury businesses worldwide achieve remarkable success.

Marion addresses the most pressing customer-related challenges faced by luxury brands. She guides businesses in overcoming hurdles such as difficulty reaching new affluent clientele, challenges in engaging top tier customers and collectors, low repeat customer rates, and the struggle to leverage customer data for effective marketing and clienteling strategies.

Marion's passion for luxury client engagement stems from her deep understanding of the psychology and preferences of high-net-worth individuals. With expertise in VIC relationship marketing & CRM, customer experience, and data analysis, she crafts tailored strategies that resonate with affluent clientele and foster lasting relationships.

Marion's journey began with her career in the luxury sector, holding positions such as VIP Client Manager for Gucci and Head of Marketing for Mercedes-Benz. Her involvement in multi-million dollar projects and initiatives provided her with invaluable insights into the intricacies of the luxury market.

Today, Marion helps independent luxury brands elevate their customer experience to unprecedented levels. Marion's dedication to driving transformational change through her business programs is evident in her unwavering commitment to helping clients achieve their goals.