The 3 LUX Phases: UPGRADE

Ready to take your luxury brand to the next level?

The 3 LUX phases [LAUNCH, UPGRADE, EXPAND] help you identify where your luxury business currently stands and guide you on the path to success.

Phase 2: UPGRADE

In the UPGRADE phase, the main focus is on growing your customer base by scaling your marketing efforts.

The goal? Fostering customer loyalty and engagement through personalized experiences, VIP treatment and referrals.

Want to get started? Here are 3 exercises to help you grow your customer base:

1️⃣ Use customer data to create personalized marketing campaigns and offers. With the information you have gathered, you can segment your customer base and send targeted messages offering a product that could be relevant to that specific client.

2️⃣ Organize customer appreciation events to foster engagement and build brand loyalty. This can be an event, a private shopping experience or a special access activity.

3️⃣ Ask your current clients if they know someone who could benefit from your services and would love your products just as much as they do! This is a fantastic way to attract new [but prequalified] clients to your business.

Don't miss out on the opportunity to expand your customer base, use this phase to drive revenue growth from your existing clientele.